Around 90% of adults aged 18-29 use social media, compared to 77% of adults aged 30-49, 51% of adults aged 50-64, and 35% of adults aged 65 and older.

• Gender: Women are slightly more likely than men to use social media, with 77% of women and 70% of men using these platforms.

• Education: Those with higher levels of education are more likely to use social media. Around 74% of adults with a college degree or more use social media, compared to 67% of adults with some college education and 56% of adults with a high school diploma or less.

• Income: Social media use is more common among higher-income adults, with 76% of adults with an annual household income of $75,000 or more using these platforms, compared to 60% of adults with an annual household income of $30,000-$74,999 and 63% of adults with an annual household income of less than $30,000.

Overall, social media adoption in the United States is widespread, with around 72% of adults using at least one social media platform. These platforms are used for a variety of reasons, including staying connected with friends and family, sharing news and information, and engaging with content from brands and organizations.