One group of influencers that may not immediately come to mind are airline pilots and flight attendants. However, these individuals have unique access to the inner workings of the aviation industry and can provide valuable insights and behind-the-scenes looks at the travel experience.

Southwest Airlines and United Airlines are two major carriers that have recognized the potential of their employees as social media influencers. Pilots and flight attendants at these airlines have taken to platforms like Instagram and TikTok to share their experiences, provide travel tips, and showcase the day-to-day life of working in the aviation industry.

By leveraging the personal stories and experiences of their employees, Southwest and United are able to humanize their brand and connect with customers on a more personal level. In an industry that can often feel impersonal and transactional, these social media influencers are able to create a sense of community and foster loyalty among their followers.

As social media continues to play an increasingly important role in marketing and branding, the influence of pilots and flight attendants at Southwest and United is likely to grow. By empowering their employees to share their stories and connect with customers, these airlines are able to differentiate themselves from their competitors and build a strong and loyal following.